Eric Siu walks through three AI agents for marketing: an SEO Optimizer that pulls analytics data to update pages for traffic, an Email Nurturer that builds nurture and upsell sequences, and a Paid Media Agent that kills underperforming ads and scales winners.
Every top marketer I know is using AI agents. Here are the 3 highest leverage ones I use. Number 1 is the SEO Optimizer. The SEO Optimizer allows me to scan through my Google Analytics, my Google Search Console. It'll do all the work for me. It'll look at all the data. It'll look at whatever is the highest opportunity for me in terms of trending topics, whatever's highest converting. It'll delete, consolidate, update content, and it'll help create pages programmatically. What does this mean in layman's terms? It does SEO for me. It does a lot of stuff that usually you'd have to hire a full-time person for. But what does it do? It actually helps me make more money and it drives more traffic for me. Number 2 is the email nurturer. The email nurturer allows me to not have to worry about creating nurture sequences, onboarding sequences, upsell sequences, cross-sell sequences, churn-saving sequences. Ultimately what happens is you have people, 99% of your market, who isn't ready to buy. Well, with this sub-agent, it's going to help you do that. Number 3, the paid media agent. This paid media agent, they'll look through all my accounts, they'll look for the highest performing ads, and I'll shut down whatever's not working, and I'll double down on what is. And even then, I'll also make new creatives based on the creatives that are working already. I'll make different variations of it.
