A Tesla Autopilot video went viral after the car detected and prevented a T-bone collision. Tesla verified it was real, then asked users on X to submit their own safety footage for a marketing campaign built entirely from user-generated clips.
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Someone reversed and they got mad and they came out like, you did this and all this kind of stuff. And I was like, all right. And then the good news is there was a camera system right there. Yeah, not in our car, but right there in one of the store owners'— Dude, you want to know what good marketing is? And then we can move on here. So I've been watching on X. So the Tesla Autopilot, right? There's one picture, one video where this car's about to turn on Autopilot, but then the car stops. Like the lights are green, right? The other car goes ahead. It's green, right? But then a truck comes by and just T-bones the other car, right? But the whole thing is the Tesla knew that it was coming and it stops. That's— Was it real? It was real. Yeah. And then the next day Tesla posts, it's like, hey, show me videos of you getting like preventing you from a car accident. Right. And it tweets it out and everyone's responding. Right. So not only was that good marketing that got millions of views on X, but Tesla then went out there, their marketing department was like, hey, look, give us more videos like that. So then they can make it, stitch it into an ad, I'm sure. Yeah, no, that's amazing. I didn't realize Tesla could actually detect if someone on the— It detects like an accident coming basically. Yeah.