Eric Siu, founder of Single Grain, shares three ways to grow an agency without heavy spending: hire people who bring clients with them, use LinkedIn's organic reach, and post on YouTube Shorts and TikTok to show what you know.
Here are 3 unorthodox ways to scale your agency. So I've had my agency Single Grain for a while, and here are a couple things that you can do that might not seem that obvious. Number 1 is actually you can grow through employee referrals. What that usually means is if someone on your team does good work, what usually happens is the client will follow them around, assuming that they are going to a reputable company because they want to continue to work with people that they've worked with already. Number 2 is taking advantage of LinkedIn organic reach while it's still there. Number 3, kind of in the same vein, when you think about Shorts, Reels, or TikToks, they are all fighting it out right now and they have very strong organic organic reach. So you can attack these 2 forms. So you have LinkedIn and you have a short-form video. So
