Eric Siu tested posting two versus three times daily on Instagram. Posting two videos back-to-back tanked reach, but adding a trial reel later in the day boosted views on the first post. The spacing and format mix mattered more than raw frequency.
What you learn from publishing 3 pieces of content a day on Instagram versus 2. I was just experimenting with high-quality content. So good hooks that are proven and all this kind of stuff, not just randomly publishing content. If you post 2 videos too close to each other, we're seeing consistently the reach is going down on both videos. But with Instagram, that most people don't do, we started testing out trial reels and posting the normal piece of content the first time. And then later on in the day, we post our charts. We were posting the third piece in between. What we did with the third piece was start doing trial reels. And the moment we started doing that, We started seeing an uptick in views for the original or the first post of the day.
