Eric Siu explains how Royal.io lets artists and fans co-own streaming royalties. Artists tokenize their rights, fans buy tokens and earn a cut when songs stream, and tokens unlock exclusive content and Discord access.
Chapters
Can you talk a little bit about kind of, you know, how the business makes money? How does it work exactly?
Yeah. So the idea is pretty simple. When you buy an asset on ROYAL, you know, right now it's a streaming royalty right in the song. So the more the song is streamed, the more royalties accrue to the asset. That extends not just within Web2, but also in Web3. It's a legal right. So any kind of streaming income would be owned and co-owned by both the artists and their fans should, you know, owner purchased an asset, but then the assets have additional features beyond just simple royalty ownership. You know, artists can kind of add features as they may, you know, thanks to the composability of tokens in general, exclusive access, content, community functions, whether it's private Discord channels and whatnot, are all high value add to token holder communities. And so I've kind of experimented with this personally. I basically am the guinea pig for all my crazy ideas. And Royale is like the kind of final iteration of that.