Eric Siu breaks down four AEO mistakes: skipping a content operating system that automates drafting with human review, ignoring SEO fundamentals that AEO relies on, neglecting backlinks and third-party publications, and failing to build brand consistency. LLMs prioritize content from reputable external sites and recognize established brands.
Here are the top AEO mistakes to avoid. Number 1 is not building a content OS. A content OS will pull from your best content, whether it's internal meetings, sales calls, or pulls from your outside content, and figures out what the content spikes are. And then it helps you draft that content into your CMS, and then you can have a human in the loop review it. And then you're able to draft a lot more content, create a lot more content that's actually quality just by using a workflow like this. Number 2 is ignoring SEO. SEO is still very much alive and Google still grounds off of its search engine. And the fundamental practices, the best practices of AEO, a lot of them come from SEO. The 3rd thing is not paying attention to backlinks or more specifically, not getting published on other websites. You can publish all the things you want on your site about how good your business is, but if you are a search engine or LLM, it's pretty easy to kind of look past that and say, hey, you know what? We should probably be paying attention to 3rd parties. That are listing these guys. The 4th thing is not paying attention to your brand because the LLMs and the search engines are getting better at understanding who's actually a brand, who's been consistent with publishing, who can we trust more faster. If you enjoyed this, follow for more on AI and marketing.
