Eric Siu shares four ways to grow on YouTube: trend-jack, stick to one topic, repurpose long-form content into clips, and make Shorts because YouTube now recommends long-form videos to Shorts viewers.
YouTube just announced a big game changer, but before we get to that, here are a couple of guaranteed ways to grow on YouTube. So number 1 is on trend jacking. So trend jacking is big because you can tackle a trend, whether it's a trending person or a trending topic, and then layer it on with your channel. Number 2 is focus. So focus on one particular topic because the algorithm likes it when you focus. When you start to talk about too many different things, your channel will tank. Number 3 is on clips. So if you have long-form content, take out little clips. Those clips tend to do well on their own. Write good headlines for them, maybe even make a separate channel for the clips. That's what a lot of big channels do. Number 4, last but not least, this is the big announcement. So YouTube has just announced that people that watch your Shorts will be recommended your long-form videos. So make sure that you attack Shorts. So
