Eric Siu breaks down four ways to build a content empire: ads, merch, NFTs, and paid courses. He argues that media itself is the hardest and most valuable part of the stack, and suggests creating multiple topic-focused nodes rather than one broad publication.
We can monetize it through advertisements that our sales team sells, but we could also monetize it through merch for people who are super into Founders Journal. We could monetize it through NFTs if we have a really passionate part of our audience. We could monetize it through a course. Like we are launching an audience building course that I am the teacher of, and it is marketed in Founders Journal. We are likely thinking about launching a line of journals. This could be the first place to launch that product. So you can imagine I'm just one node. If we have dozens of nodes focused on specific interests that business people have.
Super smart. Yeah. I mean, to me, I think like, you know, you hear like the Naval code capital media labor. I think the media part's the hardest, right? And arguably the most valuable because everything kind of just builds on top of that. So I love that. I totally agree.
