Eric Siu shows four ways to speed up keyword research: using Ubersuggest to generate hundreds of ideas, mining Google's People Also Ask for question keywords, checking Google Trends and Search Console for popularity, and using Ahrefs to reverse-engineer competitor strategies.
In this video, I'm going to give you 4 ways to speed up your keyword research to help you skyrocket your traffic. So, my name's Eric Siu, I'm the co-host of Marketing School and the host of the Growth Everywhere podcast. So, let's dive right into it. So, we're looking at my screen right now and you can see Neil's face in the favicon right here. This is Neil Patel's Ubersuggest. It used to be Ubersuggest, but he decided that he just wanted to buy it, so he bought it. And if we look at Ubersuggest, what we can do is we can just type in, let's say I want to rank for online marketing, for example. Let's type in online marketing, let's take a look at it. And here it is, online marketing. 995 keyword ideas found for online marketing. So ad agencies, ad agency, ads, internet marketing, advertising campaign, da da da da da da da. It's all here, okay? It's free to use. He bought it. Thank him for buying it. Thank him for making it free. So you can actually export it to CSV as well. God bless. So next thing is we look at online marketing. Oh, guess what? Guess who's ranking number one for online marketing? I guess this whole episode is about Neil Patel. But the first result is neilpatel.com, and the second result is quicksprout.com. Those are both his websites. But I'm not really, I don't really care about that, sorry Neil. I care more about the People Also Ask. You see this box over here, you can see there are 4 questions. So, what is an online marketer? How do I get into online marketing? What does online marketing include? What are the different types of online marketing? These are the top questions that Google is seeing. So if you don't think those are keywords that are going to help you, get ideas for keywords. Well, you're not at a complete loss. You definitely can get some keywords there, but I like looking at those to at least get some ideas. But let's say you're lazy. So, you know, you're lazy, you can scroll down to the bottom over here. Searches related to online marketing. Scroll to the bottom. Internet marketing examples, online marketing sites, online marketing PDF, how to do online marketing. It's all there. The other thing is you can use Google Trends too. Google Trends gives you a good idea of where things are at in terms of, well, trends. So if I just type in online marketing, for example, it shows you the trend for the keyword, great. But you are also looking at related queries, you are looking at related topics as well. So, oh, I can write something about influencer marketing, I can write something about Jellyfish Online Marketing Ltd., that's probably an online marketing agency, and then online marketing trends or online marketing rock stars. I don't know who online marketing rock stars are, but whatever. But it's going to give you some ideas, so it's obviously trending. Now the other thing is, this is free, you can use Google Search Console as well. So Google Search Console is going to give you data around how things are going on your website. So I can see right here, oh, I'm ranking for some stuff around SEO, I'm ranking for some stuff around blockchain, I'm ranking for some stuff around digital marketing examples. Maybe I can brainstorm with my team and everyone comes up with 2, 3, 4, 5 ideas around the keywords we have, and then you're kind of crowdsourcing the ideas out there. But if you don't have a team, that's okay. You can look at the data you have already, the data doesn't lie. Now, the last and final thing I have, last but not least, you can use Ahrefs. Ahrefs is my, one of my favorite SEO tools out there. And again, in the spirit of keeping the video consistent with Neil Patel, we have Neil Patel's website over here. So, you can see what I'm looking at is I search his website and I'm looking at the number of organic keywords that he ranks for. Because if he ranks number 1 for online marketing, he's probably doing something right. So, I can see here, okay, he ranks number 5 for SEO, he ranks number 1 for affiliate marketing, he ranks number 4 for digital marketing. Ranks number 5 for Bing Ads. My God, he just ranks for everything. If you want to go a little deeper, you can see how he's doing something and try to reverse engineer and do better than him. But these are just a couple ways to make keyword research faster and make things easier for you without having to pull your hair out. So hopefully you enjoyed this video. Hit subscribe if you enjoyed it, and we'll see you in the next one.
