41% of Gen Z Don't Use Google

8 Nov 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "41% of Gen Z Don't Use Google" (uploaded 2025-11-08) containing a short back-and-forth between two speakers labeled SPEAKER A and SPEAKER B. They discuss Sprout Social's Q2 2025 survey finding that 41% of Gen Z first turn to social platforms—particularly TikTok, but also Reddit, YouTube, and ChatGPT—for discovery, while only 32% use Google; the exchange frames this as a shift marketers must adapt to and includes a call-to-action to comment "newsletter" for more AI marketing/business insights.

Matt Diggity tweeted this. It says your SEO strategy is missing 41% of potential customers. So basically 41% of Gen Z uses this marketing channel first. Which one do you think it is?
41% use this marketing channel?
41% of Gen Z, they use this marketing channel first. TikTok. Yeah. So it is scrolling Reddit, ChatGPT, and trusting TikTok recommendations. So this is Sprout Social's Q2 2025 survey. So only 32% still use Google. 41% of Gen Z now uses social platforms first. And so that's the shift that's happening, whether it's like looking at, you know, Reddit or YouTube, checking reviews on Amazon, ChatGPT for alternatives. So Google, 32%, still big, but you know, as marketers, we have to adapt. If you want more insights on AI marketing and business, just comment newsletter.