$4M profit in just 3 minutes?

15 Aug 2023 · 1 min

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In this brief talk, the speaker recounts a striking anecdote from a mastermind session where an entrepreneur named Andrew helped a tech‑focused peer, Bob, generate $4 million in profit from a single new webpage. After a three‑minute conversation about a keyword Bob wanted to rank for, Andrew quickly created a page that ranked highly and earned massive affiliate commissions, mirroring the monetization strategies of major sites like CNET, Business Insider, and Forbes. The story is used to argue that SEO is far from dead; when a site has strong authority, a well‑targeted page can produce substantial, ongoing profit through affiliate referrals. The speaker emphasizes the enduring value of SEO and affiliate‑based revenue models for high‑authority websites.

Chapters

This person made $4 million in 3 minutes, and this is not $4 million in gross revenue; it's actually profit. We did a mastermind handful of years ago, and one of the entrepreneurs—we'll call him Andrew—asked Bob, who had business that was in technology space, and Andrew just said, "Hey, what's a keyword that you're trying to rank for?" And then Bob said, "I'm trying to rank for this keyword," and then Andrew said, "No problem." And then basically Andrew popped up a new page on his website, and that page has generated $4 million in profit ever since. And so people are trying to say SEO is dying; it's very much not dying. In fact, if you have a very strong web When you think about websites out there like CNET, Business Insider, Forbes, they actually have a lot of affiliate commissions that drive through the website, meaning that they'll promote other products and services and they'll get a cut for whatever it is that they're promoting if the product or service actually sells. And so this is a very similar setup. Andrew's website was so strong that he had no problem ranking highly for that keyword, and he did a really good job with it. So basically, in a span of a 3-minute conversation, what's worth $4 million in profit that he put into his pocket.