5 Most IN-DEMAND Marketing Careers in 2022 #shorts

29 Jul 2022 · 1 min

Watch on YouTube

0:43

In this YouTube short, Eric Siu references a recent LinkedIn study that ranked the five most in‑demand marketing careers for 2022. He walks through the list in order of demand: (1) Social Media Manager – oversees brand presence across platforms like LinkedIn, TikTok, and YouTube; (2) Marketing Strategist – focuses on planning and tactical thinking; (3) Marketing Manager – coordinates and integrates various marketing functions; (4) Marketing Specialist – concentrates on core channels such as SEO and paid media; and (5) Product Marketing Manager – leads marketing for a specific product. The video’s purpose is to help viewers identify which of these hot roles might suit their skills or career aspirations.

Chapters

Which of these 5 hot marketing careers is for you? So LinkedIn did a study recently and they ranked the top 5. Number 1 is the hottest one. So number 1 is a social media manager. You need people that are managing the different channels out there— LinkedIn, TikTok, YouTube, whatever it is exactly. Number 2, you need a marketing strategist. So marketing strategist does the thinking, the tacticians do the doing. Number 3, you need a marketing manager. This is someone that can put everything together, they can manage all the disparate pieces. Number 4, you need a marketing specialist. This is someone that focuses on core channels, SEO, paid media as examples. Number 5, you need a product marketing manager. This is almost the marketing leader for a specific product.