Eric Siu covers five SEO strategies for 2025: programmatic SEO at scale like TripAdvisor uses, programmatic CRO to optimize pages and CTAs, YouTube as the second largest search engine, optimization for LLMs like ChatGPT and Perplexity, and search everywhere optimization across fragmented channels.
These 5 tips will skyrocket your SEO in 2025. Number 1 is leveraging programmatic SEO. So when you look at TripAdvisor, Expedia, the reason they get hundreds of millions of visitors per month is because they leverage programmatic SEO. Number 2, you should build programmatic CRO, meaning that you optimize these pages at scale. Because if you create hundreds or thousands of pages, imagine if you can change the call to action on all these pages and make them contextual. Your conversion rate is going to go up. Number 3, understand that YouTube is the number 2 largest search engine in the world and it's owned by Google. Number 4, LLM optimization. Or generative engine optimization. You want to be optimizing for the ChatGPTs of the world and Perplexities as they're continuing to gain market share. Number 5, SEO is now search everywhere optimization, which means that the attention is so fragmented now you can't just optimize for Google, you have to look at other channels.
