5 Simple CRO Hacks You Can Do In 24 Hours Or Less

Welcome to another episode of Marketing School. I'm Eric Siu.

And I'm Neil Patel.

And today we're going to talk about 5 simple CRO hacks you can do in 24 hours or less. I'll go first. A lot of people don't work hard enough on their headline. The headline, 80 cents on the dollar, as David Ogilvy has said, is spent when you write the headline. So just optimizing the headline, that's one of the easiest things you can do from a landing page CRO perspective, but also from an SEO perspective as well.

And with the headlines, if you're not sure how to write a good one, you can check out copy blogger headline formula. Just Google that. It'll give you some ideas. Hack number 2, personalize your landing page or your homepage or whatever page you're trying to increase your CRO for. A great example of this is you can enter in the person's IP or take the person's IP and put in their city within the text. So for example, you come to my homepage, it may say, let's say you're coming from Los Angeles. So it'd be like, hey, I'm Neil Patel. I'm determined to help a business in Los Angeles grow. My only question is, will it be yours? Put in your information. That's an example of personalization. I use MaxMind to change IP addresses into city names. Cool.

Number 3 from my end is if you're on, if you're especially with e-commerce, or let's say you're selling an app, can you do Apple Pay? Can you do Google Pay? Can you do Stripe checkout? That makes it a lot easier for people to buy. I know I've bought laptops or stuff from Apple just using Apple Pay, and it's such a pleasant experience. And oh, there's also another thing called Fast Checkout. So go check that one out as well. No pun intended.

And according to Recurly, you'll get roughly 18% more revenue if you add PayPal as a payment option to your checkout. More than 18% typically use PayPal, but when you look at the net, it tends to be an extra 18-ish percent in revenue. Number 4. So with your website right now, you want to boost CRO and you're going to think, all right, what is that silver bullet that's going to really boost my conversions? Typically, it's not going to be one thing. It's a lot of little things that add up. So what I would recommend is running a survey on your website. You can do it through SurveyMonkey, Qualaroo, or any one of those tools out there and figure out what objections people have and what's causing them to get blocked and answer those objections within your copy or video or images. Answering objections is the simplest way to boost conversions and people don't focus on it because it's not sexy, but it works. Remember, if someone's not buying, they have a reason for not buying. So understanding what that is, and you can get that data from a survey or even watching mouse movements through tools like Crazy Egg, it'll allow you to figure out, all right, here's what I need to fix to have less objections, which in theory will cause more people to cross over the finish line.

All right. Number 5, last but not least, leveraging the power of social proof. This seems basic, but still, even in today's day and age, not enough people are doing it. So can you go get a testimonial? Can you go get a video testimonial? I see a lot of info marketers dropping in like 50 to 100 video testimonials. And that's just, that's man, these guys are really confident or leveraging the power of using Trustpilot. Or let's say you have some G2 awards. If you're in SaaS, leveraging all of that is going to help you drive conversions. Because if people don't, they don't feel the comfort of seeing someone else buy, they're not going to necessarily want to buy. So that is it for today. If you want more CRO hacks to grow your business faster, marketingschool.io/pro. $1 for 14 days and you'll get ask me anythings, exclusive content. You have a community, all these things, and Neil and I will be hanging out in there. So that is it for today and we'll catch you later. Hey everyone.

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All right, so that's it for this. Hope to see you inside.