Eric Siu breaks down five marketing skills that actually land jobs: copywriting, SEO, content creation across social platforms, marketing automation, and analytics. He also covers how AI is reshaping what employers want right now.
Here's how you can get a marketing job guaranteed. So the market is becoming more and more competitive, so here's how you can actually stand out. Number 1 is actually learning copywriting. It might seem like it's writing, but it's really understanding who is it that you are speaking to. It's understanding the psyche of the customer, and ultimately you have to think about the type of action that you're trying to drive. So copywriters really understand psychology. They understand the AIDA framework, so that's attention, interest, desire, and action, and they know how to draw people in with stories. They know how to write great headlines. So copywriting is really important if you think about your ads, if you think about the content that you're creating, whether it's blog content or social content, the captions that you're writing— copywriting is what will draw people in. Words are extremely powerful. Number 2 is SEO. SEO is important even though people think SEO is dying, but as long as human beings are searching for things, there's gonna be SEO. Thinking about like, there's billions and billions of searches that are happening a month, and those are continuing to rise, and there's always different queries that are happening. In fact, if you have it in your toolbox, you're guaranteed to have a job. Now look, if you're enjoying this video right now, please hit the like button. It helps us grow, it helps us spread the message to all the other marketers or wannabe marketers out there. Number 3 is content creation. So you can call this social media, but when you think about LinkedIn, TikTok, Reels, Shorts, you think about YouTube, the organic reach is really good right now on a lot of these different platforms. And for sure, we know that most kids want to become YouTubers. And why? It's because most people want to be famous. And so think about content creation. Is there one area that you can specialize in where you become known for that one thing? And so if you're really good at LinkedIn, do that. If you're really good at Twitter, do that. But specialize in one area first before you think about trying to do every single channel, because if you try to chase 2 rabbits, well, you end up catching none. And number 4 is on the marketing automation side. So whether it's SMS marketing or email marketing, think about how you can automate when a user behaves a certain way on your website. You can send them a message, right? Whether it's a chat message, it's SMS, but you are figuring out how to automate a lot of your marketing. You can use different tools out there. For example, if you're in e-commerce, you can use Klaviyo. You know, that's kind of an email SMS type of tool. Number 5 is on the analytics and data side of things. If you aren't measuring, you can't manage, right? So understanding how to use analytics, understanding how to tell a story with the data that's put in front of you. That way, that story can then guide the right actions that guides strategy so you can hit the numbers that you want to hit. And by the way, if you are a player marketer, you can go to singlebrain.com/work because we are always hiring amazing marketers there. Now, that being said, there is one trend that I wanted to talk about before we go, and that trend is AI. And AI is going to change everything when it comes to marketing, which is why I made this one video over here on how AI is going to change marketing. And it's a good idea for you to check this out, especially if you are trying to guarantee yourself a job in marketing. So check out this video and we'll Catch you in that one.
