Eric Siu breaks down five marketing skills: master sales using Chet Holmes' The Ultimate Sales Machine, study psychology through Breakthrough Advertising, learn to delegate, stay open to feedback, and communicate directly. Success means moving beyond solo effort.
The first thing you need to master before starting in marketing is sales. So if you want to learn how to get good at selling, kind of general selling, what you can do is you can read The Ultimate Sales Machine. This is from the late Chet Holmes, one of the best sales books out there. Now the second thing is before starting in marketing, it's good for you to understand general marketing. You can read a book called Breakthrough Advertising. Breakthrough Advertising is going to give you the general idea around human psychology. The third thing you need to know is how you can delegate really well. It's the concept of having a team. You can't do everything on your own. You've got to learn how to delegate. It's not that you're trying to be better than anyone, it's that you're moving on to more important things to do. You have to have an attitude of deference. The other thing, it's the attitude of openness. You have to know what's coming, you have to be very open to what other people are telling you. You can't be a know-it-all. The 5th and final thing is having candor. At the end of the day, if you can speak up, you're gonna be able to get things done. People will respect you for that, for speaking up, for being direct.
