Eric Siu shares five ways businesses can use AI for growth: create bottom-of-funnel content that AI can find, get mentioned on Reddit and YouTube so LLMs cite you, publish original research, build free tools like calculators, and use AI agents to automate your analytics and ads.
What happens to your business when you use AI to its maximum potential? Step number 1, create high-intent AI-searchable content. Focus on bottom-of-funnel pages like SEO agency in Los Angeles or best CRM for small construction companies. These hyper-specific pages get cited by LLMs like ChatGPT or tools like Perplexity, driving high-quality traffic even if clicks drop. Step number 2, get mentioned everywhere. LLMs pull most citations from sites like Reddit, YouTube, and Wikipedia. Don't spam, Simply participate in conversations, share real insights, and build presence across platforms. It's how AI learns to trust your brand. Step number 3, publish facts, stats, and original research. The fastest way to get cited by AI models is through data. Post unique stats, surveys, and proprietary insights. LLMs prioritize trustworthy information with real sources, and that builds credibility fast. Step number 4, build and share free tools. Free tools drive massive AI traffic. My podcast co-host Neil Patel found 97% of his ChatGPT traffic goes straight to his free tools, not his blog. Create calculators, GPTs, or mini apps that solve small problems in your niche. And step number 5, use AI agents for data and automation. Connect your analytics, ad accounts, and CRM through tools like Cursor, Cloud Code, and MCPs. It lets you pull reports, automate insights, and make real-time decisions, which in turn help you optimize campaigns faster and spot trends immediately. Follow for more proven ways to use AI that save time, boost visibility, and grow your business.
