Five ways to build a company social media account: post employee wins to help recruiting, share personal stories and pet photos to humanize the brand, showcase your work with case studies or product previews, repurpose customer testimonials across channels, and create internal guidelines with team input to avoid missteps.
Today, we're going to talk about 5 ways to create a fantastic company social media account.
So I'll go first. When you think about a social media account, number one, what I would do is post wins about the people within your company. So social media account, that's a corporate standpoint, isn't just about driving new customers. It's also about, it's a tool to use for building culture, for recruiting people, amazing talent, which also helps grow your company. So when you have employee of the month or someone does something amazing, or you guys do some office parties and you do some cool stuff, share it on social media. Acknowledge the cool stuff that your people within your company do and give acknowledgement. People like the praise, and it's a great way to build a social media account for a company.
Yeah, we have a channel on Slack where we have people share, they might share their pets, they might share the food that they're eating. It's just, it's, It's called the share out basically. And we can take those photos and basically talk about the story behind them, right? Today we asked about people's dogs and then there's a story behind each person's dog. So it's really humanizing your company more and people end up wanting to do business with people, especially if you think about Neil's, let's use Neil's agency or my agency as an example. It's you're, even though it's B2B, you're still doing business with people. You want to humanize and you want to show off your people too. That's my number 2.
Number 3. Showcase your work. So if you're a consulting company like us, you may add in case studies into your social media posts, the work you've done for other companies, so that can help drive new customers. Or if let's say you're a product company, you can share your newest e-commerce product or people using it or unboxing videos, or you could even show product features. If you're building a new SaaS app or a new feature, you can leak out previews of it on your social media account. That works really well too. And you'll get a lot of followers that are very relevant. You won't get the quantity, but you'll get a lot of relevant followers from doing that. Cool.
Number 4 is share customer wins, share testimonials, because that stuff also helps too. If people are actually openly out there sharing how much they love your product, you can actually take someone's video, make it into a story, convert it. We talk about going omnichannel, right? Convert it to all the different channels and just share it. You can sometimes even take some of those, those videos, and now you can run these new Instagram Reels ads. You can run the YouTube Shorts ads, which are really cheap right now. So Think about how you can take these customer kind of wins and repurpose them and maybe even run ads against them. Yeah.
Number what, 5?
5.
Last but not least, have input from your company and team on what they should or shouldn't post on social media. You'll have a lot of differences of opinion within your organization of what should be posted, what shouldn't be posted, but take in the opinions and keep things taken into account. You'll notice that some people may have polarizing viewpoints within your And that's fine, that's normal, but you want to be careful and not showcase stuff that could potentially hurt your business and cause you to derail your revenue or actually decline. Because I've seen some corporate accounts, without naming them, they'll post some stuff that can really alienate a large percentage of the population and it causes their business to suffer. And I've seen people get fired over it, but I would just have either a committee or Survey quite a few people within an organization and get their opinions. So then that way you guys have a rough viewpoint of, hey, here are the rough guidelines, here's what we're willing to post, here's what we're not. And you can create a rubric around it as well, so that way people know what to follow in the future.
All right, so that is it for today. marketingschool.io/live, L-I-V-E, and we'll catch you tomorrow.
