54% of AI Content Sites Lost 30%+ of Their Traffic (Lily Ray's Data)

17 Jun 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "54% of AI Content Sites Lost 30%+ of Their Traffic (Lily Ray's Data)" (uploaded 2026-06-17). The excerpt is a spoken segment by a presenter (labeled SPEAKER A) summarizing Lily Ray’s analysis of 220 websites, explaining that AI-generated content can produce rapid organic-traffic growth followed by steep declines — e.g., from peak traffic, 54% of sites lost 30% or more, 39% lost 50% or more, and 22% lost 75% or more — and noting a recurring decline trajectory in the data.

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So pretty much the title of it is like AI content creates a rapid growth before a steep decline. So there's 220 websites that she was analyzing using tools to see what happens when you create tons of content using AI. What ended up happening after a while, right? Keep in mind content's been published, so they saw traffic increases from organic perspective. But when you look at the data, you know, from their peak, 54% lost 30% or more of their peak organic traffic, 39% lost 50% or more, 22% lost 75% or more. Within those declines, a recurring trajectory appears.