6 INSANE Codex Use Cases for Business

Codex has been insane in terms of generating revenue, and I'm going to show you 6 crazy ways where it is actually making money for me and my business. Now look, I get it, everyone's talking about Opus 4A right now, but I'm telling you, you got to pay attention to Codex because the things that it can do right now, it's absolutely crazy. So let's get into it. So the first thing I want to show you is that we actually have an agent called Picasso that can make ad creative at scale. So this is an example of ad creative that we might make. And you can see that it looks pretty damn good. And this is a set of 100. Now, what I was thinking is that this is sitting in our GitHub repo and I want to have the ability to fork this repo and then tie it into what we do from an outbound sales standpoint. And so if you think about it this way, if you're able to basically, you're able to make ads, custom ads for every single prospect that you send outreach to, you're going to stand out way more than anybody else. And it's high quality ads like this that looks good, right? And so what I want to bring your attention to now is if we take a look at my Codex, you can see it's actually working right now. So inside of my Codex, if you look over here, so you can see it's called Picasso to Outbound over here. Okay. So by the way, it's been working for the last 28 hours in terms of forking this over, and it looks like it should be done soon. But all I did was I took the fork of the— I took the GitHub repo and I forked it, which means that I just splintered it off to what I'm trying to do from an outbound standpoint. And so think of it, if you have an ICP, an ideal client profile that you're looking to reach out to, maybe you have a Dream 100, these are the top 100 accounts that you're trying to win. Well, you can do that now. So not only can we do this with Picasso, but we can also use the ClickFlow MCP, which is the AEO SEO software that we have, which generates high-quality content. And we can use it saying, hey, we did research, we know what your angles are, we know who your competitors are, we think you should be making this content over here. Here's 5 examples. Would you like us to do more? Right? You can do the same thing with creative. You do 10 examples, you don't have to do 100. Hey, here's an example. Would you like us to do more? And if you're able to do that, that's going to generate more pipeline for you and it's ultimately going to grow your company a lot faster. And so that's how you want to think about doing stuff that's outside the box. And so the cool thing is my amazing team, Chris and Eugeniu, they built this out and I'm just like, okay, well, if you, you're very active and you have a team helping you already and you can fork this stuff, amazing. Or if you can find other stuff on GitHub to fork, That's going to work out well for you too. And the cool thing is when you use the /goal command inside of Codex, you can do this with other tools too, but I just find that using 5.5 and then using Codex has been great. And then even my Hermes, my autonomous agents have been great for that as well. So I do want to give credit. Number 2 would be a little bonus here, giving credit to using Codex, not just the app, but the way that you can use it with Hermes, which is our autonomous agent. That is extremely powerful too. I found it generally to be more reliable.

Yeah.

than using Claude for it. So, and bear in mind, I pay for both. So I'm going to let this continue to work over here. But again, you can let this work for— I've seen people let this work for days at a time, and it's been really good. And I do also want to call a little bonus here. If I look at the usage, it's actually pretty good. You can see the usage over here. It's— they're very generous with their usage limits, whereas when you're using Claude, you can actually run through them very quickly. So just keep that in mind.

All right.

So number 3, check out this goal over here. I've been working on this for the last 72 hours or so. So For my company, for Single Brain, we're trying to recruit. We're trying to recruit engineers. We're trying to recruit customer success people. We're trying to recruit really smart marketers. So we are on a recruiting binge right now and we pay for a handful of tools. And so I'll give you an example. We pay for one tool right now that basically is a sourcing agent for us. Okay? It finds people's personal emails and it sends them their emails.

Okay?

And it's, they're pretty generous with their limits. Now, the other thing I'll say too is that we use LinkedIn. We pay for LinkedIn Recruiter. We also pay for Instantly as well, and we have inboxes that we use for sending cold emails so we can send more volume, right? We have 10 inboxes just for sending out cold emails when it comes to recruiting, and we haven't been using those. And so think about it this way, instead of just using that one recruiting agent that's just putting people into sequences, what if you can take all the contacts that they found, send them cold emails, customize each one, okay? Not just using the sequences because you want to customize these, so each one is customized, right? That's one piece. But then the other piece is you're also combining it with outreach from your LinkedIn. So you're DMing and you're adding these people to your profile as well so they can see the content that you're continuing to put out there. Not only that, you can also tie it. So like I just mentioned earlier, if we're using Instantly to send out emails, you can tie it in with that. So you don't, you're not tied into one platform. And so if you can daisy chain a couple of these things when it comes to a recruiting standpoint, from a recruiting standpoint, you're going to stand out versus other people because it's, you're taking a multi-threaded approach. And so for me, this matters quite a bit because if you generate all these sales, you can generate all the sales in the world, but if you don't do a good job with recruiting, that's going to be an issue, right? You got to bring in the best people. But not only that, what if you build something like this and then you sell it? You can sell this recruiting agent to people and people are going to find that solution is very, very good, right? And so you can see in this case, this thing's continuing to work over here and you can see, okay, we're testing this right now. So get the next 10 qualified SEO paid media recruits that we should be having in here. And this is continuing to work. You can see what's happening over here. And occasionally it's going to ask me to review people over here. I review it and then it gets back to work. Okay, so that's why I like the /go command so much. I think this is really important. Codex is really important because their usage limits, again, are very generous versus when you use Claude's Pro account, it's not that generous and you got to switch to API. And I'll tell you, spending up to $12,000 a month on my personal API tokens, that's not a good thing. That's not something that you want to do.

Okay.

So I would say this is number 3 on the list, right? But not only that, I would say if you want to generate more revenue, you got to arm your team, okay? So you can talk about arming the rebels over here. So number 4, we've created a Skills Dojo, or we call it the Skills Academy, okay? Imagine you have all these skills inside of your company, okay? Everyone has their own skills. You might have different sales skills, you might have skills that will analyze you know, your traffic going down, or you might have a skill that's AEO SEO opportunity finder. You might have one for, you know, you might have one for reviving deals as well. And the cool thing is this, you can also sort it by— you can sort it by the different categories as well if you want to. But the cool thing is you can see how many of these skills have been downloaded, how many have ran, how many upvotes there are, how many forks there are, how many users there are for these. And the whole idea is that you want your company To have more consistency when it comes to how you do things, right? Because people oftentimes will talk about if you want to scale a company, you have to have good process. Well, skills to me are a form of having good process. And what better way to follow process than have all these documented and have basically a skills marketplace that your team can go to and use this, right? And imagine if your sales team is using all the skills and they're all marching in the same direction, fulfillment's marching in the same direction, what's going to happen? You're going to have more consistent execution, which will then lead to higher conversion rates, which would then lead to more revenue for your business. You're going to make more money. Okay. The cool thing is you can, you can submit this as well. So just keep this in mind, like everything that you're trying to do, ultimately you can do it for yourself and then you can figure out like whatever problems you solve for yourself, you can probably go out there and sell this. So I don't care what level you're at. Maybe you have a business right now. Maybe you don't have a business. All this stuff, if you learn how to do this, is going to make you more money ultimately. And And, you know, with this one, I specifically, I've gotten it to a point where I've pushed it back to GitHub and now my team is going to take it from there and they're going to, there's a handoff component, right? But don't be like, oh, just because I have a team doesn't mean that you can't do this. You definitely can. If you can learn how to do this on your own, eventually you're going to be in demand. Other people are going to want you to do it. And what's going to happen is you're going to have to hire people, right? So it's all going to move in that direction.

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And then number 5, uh, what I've also done is I have created a— the ability to— this thing's called TerraMind. Okay, so what TerraMind does is it is actively looking at what I'm doing on my screen. Okay, so it's, it's basically surveilling, and I don't want to use this as a negative word, but surveilling what I'm working on all the time. And then it's figuring out what we should make into a skill. Okay, so it says, yes, but I'd be ruthless. Only 3 are truly high leverage for you right now. So Slack to Hermes. So I use Hermes a lot inside of Slack. That's my autonomous agent. And plus a command queue. This is the highest leverage because your bottleneck is not ideas. It is messy Slack context turning into half decisions. I make Hermes send Terramind one. So Terramind's the software that we're looking at, and then we're looking to iterate off of that. And Terramind is, it basically will help your team skillify it. Like it'll observe what they're doing and skillify it.

I think that's what they do.

And so I use Codex to build something out like that, right? So owner, deadline, next action, draft, approval needed, blocked. This becomes your daily do this, review only this queue. Okay, that's pretty cool. Number 2, outbound approval autonomy. This is high leverage because you clearly want outbound to scale without you reviewing every packet. So right now, because we're building all these things and I'm reviewing it myself, it picked this up. And so that's pretty cool. Like it's doing these snapshots, right? And so right now it's not very intrusive at all. And imagine if you can roll this out for yourself, imagine you can roll this out to your team. To say, hey, like all the things we're trying to take, the things that you shouldn't be doing off your plate, we should skillify them. Maybe you can find them in the skill marketplace and then we can scale out the organization, right? So that's how this works. And then you can see I'm continuing to work with the back and forth and look, I'm doing another slash goal here, which I'll come back to in a moment. But having the ability to have a process skill monitor is amazing. Doing pickoffs through outbound is amazing. A skill dojo is amazing as well. I think the The last one I want to share right now, there's more stuff for me to share, but the idea of building a Dream 100 command center, okay? And what this means, by the way, I was explaining to somebody else earlier, I just asked to explain in one sentence. So this Dream 100, earlier I talked about the top 100 people that you want to be constantly reaching out to or constantly nurturing. And if you win these 100 accounts, then you can build a really big business. So this Dream 100, it gives Eric one read-only command center to see what revenue actions are ready, What approval? What needs approval? What was sent or got replies? What was blocked? And what's next best money moving action is across Carrot, which is a software that we have. Click Flow sponsorships, Dream 100 and future revenue lanes. Okay, so that's great. And so what I'm going to do is this: I'm just going to run this slash go over here because it said these things were blocked over here. So I'm going to show you this in action. The request and handoff impact show. Okay, great, great. Let me da da da da. Could use don't repeat the same ideas. Okay, great. So I'm just going to run this. Boom. And we're going to replace this right here and we're just going to let it run. Okay. So keep in mind, you get very generous usage limits. And what I would say is if you run out, by the way, if you need to buy more, if you're using Hermes as an example, you can buy multiple ones and just switch out the OAuth. You can't really do it for this one because you're in one account. Just keep that in mind.

Okay.

And maybe you might be able to buy more usage as of this recording, maybe not, but that's what it is. So anyway, those are a couple of things. I mean, I will also say there's a handful, like I'll give you a little bonus here. In terms of assessing cold email lead quality, there's another thing over here. So there's a handful of things that we pay for, tools that we pay for to generate leads. I've actually created my own. So I don't need to pay for something like Apollo or Clay, which I think those tools are great. I'm still okay paying for them. But maybe I want something that would generate the bulk of the leads, maybe like 80% or so at much cheaper, at a much cheaper rate. And then I can use these other tools to maybe find, you know, ultra high quality leads for maybe the most valuable ones I'm looking for, maybe the Dream 100, just keep going through that. So you can be a lot more strategic about how you do this. And because you can find any leads that you want, you're able to, you're able to build your lead list more and you're able to verify faster. And I also have something that will, will verify leads as well, um, by combining a handful of different tools that we have. And so that's what I would say. Ultimately, you want to solve your own problems first, but you can see everything that I'm talking about here. I can either run for myself or I can run for customers. Um, or you can give these things away for free and try to get customers in. But it all comes down to what your relationship is with learning and what your relationship is with change. And so I would encourage you to learn as much as you can, and then you'll be in a really good spot. So hope you enjoyed this video. We'll catch you in the next one.