6 New Marketing Hacks that Will Help You Dominate in 2019

In this video, we're gonna talk about 6 new marketing hacks that will help you dominate in 2019. But before we do, don't forget, whatever platform you're on, don't forget to subscribe because it helps us grow. And if you like things around business, marketing, entrepreneurship, productivity in general, just subscribe. It's gonna be great for your brain. All right, so the first one is personalization. So personalization is when you visit someone's website, it might say, hello, IBM, we help companies like yours grow. Like a little chat might pop up that says, we know you're coming from IBM, or it might say on the homepage, like, you know, we help companies like IBM grow. You know, that's been shown to increase conversion rates by as high as 20% or more. Now the other thing I will talk about that relates to that is CDPs, customer data platforms. This is something I've been talking about for a while, using something like Hull.io. And then what you can do from there is you can not only personalize website visitors by identifying the IP address that they're coming from, but you can set up automatic account-based marketing type of targeting campaigns. So it just means, you know, people come to your website, you're identifying the IP addresses, and based on their profile, you're automatically dumping them into a sales sequence. You're almost like marketing from your site and then you're doing sales automatically. And then the third thing I want to talk about is SEO A/B testing. So SEO A/B testing, you can do it yourself. You have this more AA testing, pre-post testing. Or you can use our software called ClickFlow. You know, when you're doing this type of testing, you're testing the titles and meta descriptions and you're testing one version versus the other to see which one performs better. So you might have a title that says red shoes in Google and another one that says red shoes top reviewed for 2019. That one might get a higher click-through rate, might get 20% more clicks, but you're making the most of what you have already. Number 4, we talk about live streaming all the time, but someone from my team, Noah, found this tool called Restream and Restream allows you, we talk about being able to simulcast to different channels. You can use Restream, you can use Wirecast, but live is super important because what's going on? Live actually gets the most engagement. When we go live, when we do our Smash Brothers talks on our YouTube channel, uh, when we talk marketing and play Smash Brothers, guess what? We are streaming to Facebook, we're streaming to YouTube, and we're streaming to Twitch at the same time. So we're making the most of what we have. Now, number 5 is using a tool like Clearscope. You can go to clearscope.io, and what that allows you to do is when you look at your blog posts, it's gonna find keywords that you should be adding to it, keywords you should be taking out, and that's gonna help you rank for more keywords, and then you're gonna get more SEO traffic from it at the end of the day. Number 6, last but not least, people talk about transcriptions all the time, but here's a new hack. You can save money on your transcriptions now. There's a lot of transcription services out there, but Amazon Transcriptions is something you could just Google, and it's way, way cheaper. You might be paying, in the past, you might be paying like $1 a minute or something like that, but now you're paying 4% of a penny, right? So you might be paying like a little, a little, a little, so way less. And you're going to get the SEO benefit from it at the end of the day. For Amazon transcriptions, the thing with that is they're using machines, so it's not going to be completely accurate. But for those of you that are trying to, maybe couldn't get into the transcription game in the past, now you can do it. Now you can play the game and it's going to help you grow. So let me know in the comments which of the 6 hacks that you plan to actually use, and maybe there's something I missed. Don't forget to rate, review, subscribe, leave a comment. Wherever you are at. And don't forget to check out the next clip. And, uh, yeah, we'll see you tomorrow.