Eric Siu spent $7,200 on AI tools in 31 days and claims $500K in saved costs through a CFO tool and benchmarking fixes. He also got 3 leads in 24 hours from a Single Brain website and used ClickFlow, Mixpanel, and Stripe to cut signup drop-off and boost conversion rates.
I had a YouTube video that went out talking about how my costs with the Anthropic tokens are skyrocketing, right? And people couldn't fathom why am I spending so much? Well, to Neil's point, if you're leading a company, even if you're a marketer at a company, you should be able to figure out how much return on investment you're driving with your AI efforts. So I'll kind of explain my return on investment just from my— even with my bad short-term memory, I'll tell you right now. So $7,200 in spend, okay, in the last 31 days or so, we recouped $500 grand already. in costs, in costs that I got to cut with my org just by making a little CFO thing and going back and forth with it and just being very precise on what I needed to do. And then it also providing benchmark numbers. So that's one. Okay, so that's one. The second one is when we got the Single Brain website up without me needing to wait another month, the moment I got that website up, in less than 24 hours, 3 leads from it, right? And I'm just, I'm just, this is my short-term memory right now. I'm just remembering what we've done recently from it too. I went through our, I was looking at through ClickFlow, which is our AEO software, SEO software, right? And we had massive drop-off from our signup page for whatever reason. It, it pulled in our Mixpanel, our Stripe data, it looked at everything and it pulled benchmark data and it's like, hey, you should fix this. I'm like, hey, actually QA our product, go through the entire flow itself and tell me what you think is wrong and where the drop-off is, right? I took that and I sent it over to the engineer. He thought some of the data was wrong. He came up with his ideas, but then from there we actually got the fix done. You know what I mean? But these are things that actually drive more higher conversion rates and more monthly recurring revenue that I can point to. I like this, all this, by the way, I like making all this content, these dot charts and things like that. It makes me feel good, right? But it's mostly theater if you can't prove the revenue side.
