In this video, the speaker outlines seven actionable SEO strategies to adapt to the evolving search landscape where zero‑click searches dominate. He begins by explaining on‑SERP optimization, suggesting brands embed themselves in featured snippets and FAQ schema to capture attention directly on the results page. He then recommends systematic testing of titles and meta descriptions using Google Search Console or the ClickFlow platform to improve click‑through rates. The third hack focuses on monitoring content decay and reviving top‑performing pages with a free ClickFlow content‑decay tool. Fourth, he urges diversification across multiple channels—Pinterest, Instagram, TikTok, podcasts, email—to avoid reliance on a single platform. Fifth, he highlights product‑led growth, using Neil Patel’s acquisition and free distribution of Ubersuggest as a case study for building brand authority and earning backlinks. Sixth, he advises continuous content editing, keyword augmentation, and leveraging ClickFlow’s editor to combat decay. Finally, he reminds viewers to maintain core SEO fundamentals such as internal linking, breadcrumbs, and translating content. The video ends with a call‑to‑action for comments, subscriptions, and further videos.
Chapters
Today we're going to talk about 7 fresh SEO hacks for 2020 and beyond. It's a complicated world nowadays. Google is getting tougher and tougher. And Google actually recently, I remember they changed the search results. Now it's virtually impossible for the naked eye to be able to tell the difference between an ad versus an organic result. There's favicons and there's like a little ad text. So it's really hard to see what's different if you're not really well-versed with kind of what Google is. What are some hacks to help you get around kind of where Google is going? Because the problem now is zero-click searches are actually above, um, the kind of the majority now of searches, right? So what that basically means is when you land on a search result page, the majority of people are not going to click. They're going to see the result right there and just going to move on. So a lot of people are losing traffic to their websites. So the first thing you can do to combat that is, um, focus on on-SERP SEO, meaning If you have the rank 0 result, you have a featured snippet inside of the featured snippet. You can basically put in your brand. So like maybe you might search how to tie a tie and then in the rank 0 search, basically for that one you can say, um, okay, you know, here's step 1, here's step 2, step 3, visit howtotietie.com to learn more about it, whatever, right? You're basically branding yourself inside of the search so people know what your brand is. So they might come back to you in the future because that's one of the— it's not the best thing that you can do. Um, You know, ideally you want that traffic coming to your site. Like you should tell them to visit, you can put a call to action, but you should brand yourself at the very least. That way on the, on the search result page, you're doing some SEO there to help you out. Um, the other thing I'll say that's related to the, um, kind of on the search result page or the SERP, I'm just going to call it that, the SERP from now on. On the SERP you can do FAQ snippets. So FAQ snippets, FAQ snippets. A good example of this might be you might search for what is spaghetti or something like that. And then usually Google will give you, you know, 4 additional boxes for similar questions that people have asked. So you're basically adding more content to that page and you actually get a higher click-through rate if you can do that. So you can just Google FAQ schema and Matthew Woodward actually has a good piece on this. He actually has a plugin that you can use to do the FAQ schema and you can do that for free. The other thing I'll say is title and meta description testing. So what you can basically do is you can use Google Search Console and you're testing titles and meta descriptions. So you can, um, let's say I had, um, you know, top groceries for 2019, which is the year before, and I changed the title to top groceries in 2020, obviously the second one's gonna get a much higher click-through rate, so that's the idea. You write a more enticing title or meta description, you get a higher click-through rate, you're gonna get more traffic, right? So you can use Google Search Console to do that, or we have a tool you can use, ClickFlow, you can just go to www.clickflow.com and learn more about how it can organize it for you. The other thing I'll say is you wanna pay attention to your top content. Because what's going to happen over time is your top content is actually going to lose traffic. So that's known as decaying content. If you look at your analytics, you look at your Google Search Console, if one of your top pieces is losing, let's say it's getting 100,000 visits a month and it drops to 20,000, so you've lost 80% of the traffic. But a lot of people, they don't actively monitor the decay that's going on. So we actually have a free tool that you can use for this. You can go to clickflow.com/content-decay, um, or you can just monitor it yourself for free. Um, it doesn't matter, but we do, again, that's a free tool that we have, so check it out if you want. The other thing I want to talk about is going omnichannel. Think about all the efforts that you're putting into SEO right now. A lot of back in the day, people would just put everything into one basket. SEOs would, and I'd see their businesses burn because, you know, an algorithm shift might happen and then these people would go from living in the penthouse to the outhouse because they put everything into that. You want to make sure that you diversify your efforts nowadays because it's such a— all the attention is being split nowadays. It's not just Google, it's not just Facebook anymore, but it could be Pinterest, it could be Instagram, it could be TikTok, it could be podcasts, right? So think about how you can diversify. Sure, you can start with your blog first, but then think about, okay, how can I parlay that content, maybe make it into ebook where I'm driving traffic, getting more opt-ins for the ebook, and then collecting email list and then driving more sales through email. You want to think about how you can continue to expand your empire and not just stop at SEO because you don't want to be a one-trick pony in today's world because it's very dangerous to do that. Now the other thing I want to talk about is product-led growth. A good example of this is when Neil Patel, my podcast co-host, he acquired Ubersuggest, Bought it for about $250,000 or so. It was a pretty decent tool, but he made it into a much better tool and he's given away most of it for free. You can do keyword research on it, you can do a lot on that tool. But the amazing thing is the brand, the brand is very strong for that tool. And then for such a strong free tool, he's getting a lot of links for it too. So he led with the product, he gave it away for free, and then now it's getting a lot of links. A lot of people are basically talking about it. Um, so it's good for branding as well. So Google still looks at brand. Like Eric Schmidt has also said in the past, you know, the internet is basically, um, it's a cesspool right now. So what you want to do is it's eventually the brands that rise to the top. So you want to focus on building that brand. Um, and so that's what Neil did with Ubersuggest. So product-led growth, how can you make a product or a calculator or a widget and make it stand out in your industry? And then from there you're going to collect more links and it's a lot easier than saying I'm going to reach out to people and to a lot of people and do links. Editing your content too and adding keywords to it, upgrading your content. You gotta be doing that over time too. That's how you combat content decay. Um, so we actually have a content editor again inside of ClickFlow if you want to check that out. Basically what you can do using a tool, or you can even just do keyword research, but say, hey, you should be adding, you know, maybe these 10 keywords to your content. It's very relevant. And you just click on, you can just add those keywords to the piece and then, you know, push directly to your website. And then that's going to help you grow your traffic for the long term. So you want to have an entire suite nowadays when you think about, when you think about SEO. Sure, you can do other things like review, you can do other things like schema markup. Um, I would also recommend translating your content as well. So now I know I've gone over 7 hacks, just making sure that you have a good, uh, you know, internal link structure to— people forget about breadcrumbs, things like that, like the SEO basics. You want to get that right. All right, so that is it for today. Let me know what hacks you think I missed in the comments below. And don't forget on YouTube, check out the next video over there and don't forget to subscribe and hit the bell button because we love you. And see you tomorrow.
