This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "7 hottest marketing trends for 2021 #shorts" (uploaded March 13, 2021). It features a single speaker (monologue) outlining seven marketing trends and tactics: the power of community, automated account-based marketing (e.g., metadata.io), GPT-3 for simple content tasks, influencer marketing arbitrage, an omnichannel repurposing strategy, subscription/premium offerings, and SMS marketing. The clip is short-form advice-focused marketing content.
Chapters
Number 1 is the power of community. Media is something that not enough people think about. The whole idea is that human beings wanna be hanging out with other human beings that are like-minded. Number 2 is account-based marketing, but from an automated standpoint. Might use a tool like metadata.io, and this will automatically target my dream companies that I wanna work with. Number 3 is GPT-3. I think this is gonna be something that's great in terms of helping simple content tasks. Number 4 is influencer marketing. If someone has millions of subscribers, hundreds of thousands of views per video, and they're charging a couple hundred dollars, That's a big arbitrage. Number 5, taking an omnichannel approach. If you have a piece of content like a YouTube video, chop it up to little shorter clip videos on YouTube, throw it up on podcasts, throw it up on Twitter, throw it up on LinkedIn. It gets me more reach. What does reach get me? It gets me more opportunity. Number 6 is there is this subscription economy that's going— just think about what makes sense to you and where your audience hangs out, and then you can create this kind of premium subscription. And then last but not least, I want to talk about SMS marketing. There's a whole host of other SMS tools you can use to just market to people.
