70% of SEO Teams Still Haven't Rebuilt for AI (GEO Basics vs. Real Tactics)

23 Jun 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "70% of SEO Teams Still Haven't Rebuilt for AI (GEO Basics vs. Real Tactics)" (posted 2026-06-23T00:41:15+00:00). The excerpt is a single-speaker commentary (labeled SPEAKER A) about how most SEO teams and other organizational divisions have not been restructured to leverage AI. It contrasts two angles—using AI tools to increase efficiency versus optimizing for LLMs/Generative Engine Optimization (GEO)—and includes an anecdote about presenting to CMOs at a Fortune 100 company where Accenture discussed GEO but many basic capabilities were still lacking. Content type: YOUTUBE.

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70% of SEO teams haven't been restructured for AI. And I don't think it's just a marketing thing. Most divisions within an organization haven't been restructured for AI to leverage the technology, to harness it. With SEO, it's a little bit different because you have 2 angles. One is using the tools to be more efficient and increase output. The second is to actually go and optimize for these LLMs, right? Because we haven't seen too many organizations adapt as well internally. And a great example of this is I was speaking at a Fortune 100 company, like literally at their offices to the CMOs and marketing, and it was about GEO. They had Accenture give a talk. When Accenture gave the talk, they were like, we want to explain to you about GEO. This stands for Generative Engine Optimization. Imagine when you search on ChatGPT, What if your brand showed up for products related to your space? And they were just like, oh, we kind of already know what a lot of this is. We were expecting you guys to come in with strategies and tactics. But the reason Accenture gave that talk, and I'm not trying to knock them, is most people don't have the basics even down, right? So it's like, if you don't have the basics down, then, you know, there's no point in talking about advanced stuff.