Eric Siu walks through eight marketing tactics that work despite being unglamorous: small dinners, webinars, email ROI, physical mailers, viral clips, reducing paid ad dependence, SEO beyond Google, and repurposing podcasts. The focus is on driving leads and revenue without chasing trends.
Hot take, boring marketing strategies are what actually make you money. Boring marketing strategy number 1, hosting small dinners and private events have landed me clients like Lyft. Curate the room, make it valuable, and the relationships will turn into revenue. Number 2, webinars still crush it. They convert because people already trust your face and voice. One solid session can bring 5 to 10 qualified leads, if not more. Number 3, email is the quiet profit center. We're talking about a return on investment averaging 36 to 1. It's how you stay top of mind and reactivate buyers who forgot that you exist. Number 4, sending physical packages cuts through noise. A single creative mailer or handwritten letter can outperform thousands in digital ads. Number 5, viral clips build awareness that compounds. One 30-second idea can dominate feeds, boost brand recall, and fuel all your other channels. And number 6, don't rely on paid ads forever. Platforms like YouTube and LinkedIn are still giving free reach. Maximize it before the window closes. And number 7, SEO isn't just Google anymore. Optimize across YouTube, Reddit, Amazon, even Pinterest. Meet your customers wherever they search. And number 8, podcasts multiply your content. Record once, repurpose into Shorts, mid-form clips, and long-form videos that keep you top of mind all year. Comment newsletter for more weekly marketing plays that compound.
