Eric Siu breaks down the AI workflow that generated 8 million views by repurposing pillar content like YouTube videos and podcasts into derivative assets. He uses Claude and a skill.md file to score ideas, predict virality, and automate the entire content machine from creation to distribution.
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I'm going to give you the AI content workflow that drives millions of views per month. But not only that, it drives hundreds of millions of dollars in terms of pipeline. So I was talking to my friend Alex Lieberman, and he has this skill called the Content Machine. And the beauty of the Content Machine is it will take the pillar content. So let's say you're doing a YouTube video, or let's say you're doing a podcast, and then it will take that as a source piece of content, or maybe even calls that you're having with other people, like from Granola. So take a source signal over here, right? And then what will happen is it will score the ideas and then it'll reject the weak ones. And then what will happen is that you can provide feedback over here. And then what happens is that you can basically have different derivatives and then you can have these review decisions over here. And then this loop just continues to repeat over time. The cool thing is you can have the skill.md file inside of Claude. It's very portable. It can interview inside of it. And then you can even have a panel that interviews you in terms of helping you refine the idea and scoring you in terms of how viral the idea is likely to go. If you enjoyed this, just hit follow and I'll send you more on AI business and marketing.