80% of Sales Happen After the 5th Contact

12 Oct 2025 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "80% of Sales Happen After the 5th Contact" (created 2025-10-12). The excerpt is an English sales/training segment delivered by a single speaker (labeled SPEAKER A) that outlines conversion rates by contact number (2% first contact, 3% second, 5% third, 10% fourth, and 80% between the 5th–12th contacts) and emphasizes the importance of persistent follow-up in sales outreach.

So 2% of all sales are made on the first contact. 3% of sales are made on the second contact. 5% of sales are made on the third contact. 10% of sales are made on the fourth contact. 80% of sales are made on the fifth to 12th contact. The key thing here is no matter what you're selling, obviously this will vary a little bit if you're selling B2B or consumer or whatever, the fortune is in the follow-up.