80% of Sales Happen After the 5th Contact

10 Oct 2025 · 0 min

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0:20

In this brief sales advice segment, the speaker presents a breakdown of conversion rates by sales contact attempt: 2% of sales close on the first contact, 3% on the second, 5% on the third, 10% on the fourth, and a striking 80% of sales are secured between the fifth and twelfth contacts. The speaker emphasizes that, regardless of product type, the bulk of revenue comes from persistent follow‑up, while noting that exact percentages may shift slightly between B2B and consumer contexts.

So 2% of all sales are made on the first contact. 3% of sales are made on the second contact. 5% of sales are made on the third contact. 10% of sales are made on the fourth contact. 80% of sales are made on the fifth to 12th contact. The key thing here is no matter what you're selling, obviously this will vary a little bit if you're selling B2B or consumer or whatever, the fortune is in the follow-up.