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Semrush's employee advocacy program generated 9 million impressions this year, up from 2.8 million. But the speaker argues impressions are a weak metric and the program probably isn't worth the effort for most companies.
Semrush's employee advocacy program generated 9 million impressions this year, up from 2.8 million. But the speaker argues impressions are a weak metric and the program probably isn't worth the effort for most companies.
Olga, the VP of Brand Marketing at Semrush says, we got 9 million additional impressions with employee advocacy this year. And that's only posts about Semrush. Last year we had 2.8 million for the same period, which is freaking strong. Impressions is a weak metric, absolutely. But this is surround sound and it's necessary now. And so it just shows some of these posts over here. So you can see like Victoria, you know, she's like writing something about engagement and then she gets like 1,600 likes. And then this one over here has 500 or so. But a lot of their team is actively posting on LinkedIn. Mm-hmm. And I haven't seen this work really well for a lot of companies. Have you? No. Yeah. So, great, they got 9 million impressions. The question is, should people be doing this? I think if you're like a publicly traded company and you have some resources, you can give this a shot. But I think for the majority of companies, you're probably better off putting your time elsewhere.
