The CEO of The Brew credits three tactics for growing to 3.5 million subscribers: high-quality content for business leaders, a referral program that converted 10% of subscribers into promoters, and paid acquisition scaled to $500k monthly.
How did you guys ramp it so quickly? Like, if you were to attribute it to maybe like 2 or 3 things? Yeah, I would say first thing, and this is like the most cliché thing, but it really is what matters, is like good content. You know, it's like the old adage of like lipstick on a pig or wrapping shit in tinfoil. Like, you really have to have a great product. We felt super confident about serving a need for the modern business leader, making business more approachable and witty. So the first was good content. The second was our referral program. The referral program has been huge for The Brew. You know, on say 3.5 million subscribers, 10% of our total audience has gotten at least one referral, and that's been massive for us. And then the third is we were early in doing paid acquisition on newsletters, and there was a point in time where we had ramped up paid acquisition specifically on our newsletter to, you know, half a million dollars a month.
