Eric Siu breaks down why a horizontal video hit 124K views. The format wasn't the reason, he argues. A timely caption referencing a Shopify and River trend drove the engagement on a 42-second clip.
It did better on Instagram than X, but I just don't believe if it's— I don't think vertical versus— if I had to break it down, what I'm getting at is the format of vertical versus horizontal makes no difference on view count. I don't think that's part of their algorithm. I think it's everything to do with the content, content length, et cetera, but not actually the format if it's vertical versus horizontal.
Remember I just gave you an example, right? So I, when I had a video that got 124,000 views and it was only 42 seconds, That was horizontal recently, right? And you can look at the other ones. I'm trying to pull some up from recently, but it just, nothing else has gotten close to that before. Now, I want to caveat that by saying the caption I had was pretty good too. What was the caption? I think the caption carried it. So it was, my bet, here's the caption, Neil. So it says, my bet is everyone is going to have something River-like at their company. So talking about the Shopify thing, and that was trending at the time. Yes.
