Eric Siu explains how to get more clients: do great work, then ask satisfied customers for one or two referrals. Over time, this compounds into a reliable way to grow your business.
Counterintuitive. People forget about this, is to ask for referrals. And so when you work with people that are great, if you do great work, it's very simple. Once you've done the great work already, say, hey, Miss Client, how do you feel about the work? Oh, it's great. You guys are amazing to work with. Well, Miss Client, we're looking to work with more clients such as yourself. So would you be able to make some introductions to maybe 1 or 2 people that you think would be a great fit for us to work with? What do you think about that? And look, if you don't ask, you don't get at the end of the day. And it seems counterintuitive, but all you have to do is do that. I guarantee you in the next 12 months or so, you do this a couple of times, you're gonna get more clients that way. And I will tell you the best way to get more clients is to actually do great work and just ask for referrals. That's all it takes at the end of the day, and that's how you start to build this machine that compounds.
