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Eric Siu breaks down market sizing for ABM software, which sits in a $2 billion market within a $20 trillion B2B landscape. He argues ABM should be your first go-to-market strategy and explains why total addressable market matters.
Eric Siu breaks down market sizing for ABM software, which sits in a $2 billion market within a $20 trillion B2B landscape. He argues ABM should be your first go-to-market strategy and explains why total addressable market matters.
How big do you think the B2B industry is overall? Just general B2B? General, just super general broad. I don't know how many trillions, but it's well into the trillions. $20 trillion. Yeah. And how big do you think the ABM industry is for software? For software? $2 billion a year, $3 billion? Exactly. So about $2 billion, right? You know, for us it's like, okay, well let's attack ABM first. Let's nail that. 'Cause there are some players doing a couple hundred million in ABM. Then we can always expand if we want to later. It's a big enough market. And I think the TAM thing can't be overstated enough because it does matter a lot.
