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Eric Siu argues that traditional SEO is dying and must evolve into search everywhere optimization. Most practitioners resist adapting, and staying relevant now requires becoming an AI-enhanced learner.
Eric Siu argues that traditional SEO is dying and must evolve into search everywhere optimization. Most practitioners resist adapting, and staying relevant now requires becoming an AI-enhanced learner.
Why are traditional SEOs screwed? It's interesting because traditional SEOs, they're still doing SEO the same way it was done 10 years ago. It's no longer just Google search engine. It's everything that we've been talking about, which is search everywhere optimization.
Dude, I really don't meet too many traditional SEOs anymore. I meet a ton. Really? A lot of people refuse to adapt. Well, almost all the marketers that I know have already adapted. That's why when you put the topic of why traditional SEOs are screwed, I'm like, Who's really doing traditional SEO anymore?
It's because they're not adapting. What I've been telling my team quite a bit is AI's not coming to take your job. People that are AI enhanced are coming to take your job. You can't go into this world and not be an avid learner.
