Aravind Srinivas of Perplexity argues that ads will eventually target AI agents acting on behalf of users rather than humans directly. Humans will still see traditional ads in the short term, but the definition of advertising may shift to reach autonomous agents instead.
So there's an argument that ads will no longer be shown to humans. I saw that you put that in the spreadsheet. I just don't see it. In the short term, you don't see it. I don't see it in the short term. Long term too, because it's also, what do you consider an ad? Let's just go into this a little bit. So Aravind Srinivas, so he's with Perplexity. Now, his argument is that instead of showing ads to humans directly, advertisements would be targeted at AI agents that work on users' behalf. So yes, we can say humans are still going to be looking at things, right? They're going to be consuming things. But I would say the argument here is there will be agent-only ads. There's still gonna be human ads as well. Totally agree. I think that's, that's how we probably both see it.
