AEO vs. SEO

So AEO versus SEO. So answer engine optimization versus search engine optimization. There's all this debate going on right now. When people come to my ad agency, Single Grain, it's like, yeah, you know, we want to do AEO. SEO is fine, but we want to do AEO. We want to be listed really high. So let me, let me kind of break this for you a little bit. When you think about answer engines in general, you think about ChatGPT, you think about Gemini, you think about Claude, you think about Grok. Now here's the thing. These answer engines only comprise 1% of the search market right now, whereas Google is 42%, 43%. Today. Google did $116 billion in profit last year. Here's what I would say. You don't want to think of them as different. You want to think of them as complementary. In fact, I have always looked at SEO, search engine optimization, which is just mostly Google. It's always evolved over time. So if you have any experience with SEO, you know that AEO is just an evolution of SEO. Now let me tell you how you can win in both of these arenas. So one of the key things that you need to do is you want to make sure that you're playing the everywhere game now. So that could mean YouTube, that could mean that you're playing on Reddit as well. If you're doing apps, you're doing App Store optimization, or you're selling, you're going on Amazon, right? You have to think about all these channels that sense. All these, especially the ones that are giving really good organic reach right now. Now the other piece is when it comes to answer engine optimization, yes, listicles work, right? You know, top agencies, top agencies in LA, or top SEO products, right? Like those keywords work really well. But these answer engines have gotten a lot smarter now. You can't just spam these listicles on your own website. You have to go partner up with other websites too. If you want more advanced strategies when it comes to AI and business, just hit follow and I'll give you more.