AEO’S NEXT SHIFT WILL CHANGE WHO FINDS YOUR BUSINESS

1 Oct 2026 · 1 min

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In this concise video, Eric Siu explains the emerging shift from traditional Answer Engine Optimization (SEO) to Agent Engine Optimization (AEO). He argues that autonomous AI agents are increasingly scouring the web to make purchasing decisions, and therefore brands must optimize their online presence for these agents. Siu outlines the key signals agents look for: positive reviews, frequency of citations, share of voice, accessible technical documentation, APIs, and Managed Cloud Platforms (MCPs). He emphasizes that having these assets discoverable and usable by agents will influence future consumer behavior. The video concludes with a call to follow for more insights on AI, marketing, and business.

Chapters

We're moving into a world where it's going to be agent engine optimization, right? But the next level is just agents finding a bunch of things, agents scouring the web. And you can see that agents are helping make purchasing decisions already, at least for myself. And I've seen the numbers out there. Agents are actually doing that, right? And so agents are going to be making these decisions for you and you have to be optimizing for agents. So how do you optimize for agents? Well, agents are looking for reviews. They're looking for, if you're a brand, how often are you appearing on the internet? What are people saying about you? So your reviews certainly matter a lot. The number of times that you're cited matters a lot too. The share of voice that you have matters a lot too. And also, do you have technical documentation? If you're a software, for example, can the agents find that technical documentation? Is it easy to use? Do you have an API? Do you have an MCP that the agents can pick up and use, right? Are people saying good things about it? Are other agents using it as well? And so that is where AEO is actually going. It's no longer just answer engine optimization. We're moving into a world of agent engine optimization. Follow for more on AI, marketing, and business.