Affiliate marketing is now a performance-based partnership model where you pay partners only for results. Managing thousands of relationships through software turns small individual deals into a scalable channel like paid search.
How would you define affiliate marketing or performance marketing?
Yeah. So, you know, affiliate tried to rebrand into performance years ago and then everything is performance. I think you're seeing a concerted effort to come under now the umbrella of partnership marketing, which to me makes more sense, but really simple. It's less of a channel and then a methodology. It's working with a partner, coming up with a performance-based payment system, tracking that and paying on an outcome basis. Right. So you could do that with a whole variety of partners. You could do that with coupon loyalty sites. You can do that with business development partners, mass media, otherwise. So it is almost more of a model. And as a channel, it is made up of all sorts of different tactics and different size partners. But, you know, you would basically, you know, each one of those does not have the volume that, you know, a paid search or paid social otherwise have. But if you can use software and put 1,000 different partnerships on a platform and track and measure those as a channel, it starts to have the scale that you want.
