Anthropic launched a $1.5 billion joint venture with Blackstone and Goldman Sachs to embed AI engineers at mid-sized companies and integrate Claude into their operations. The speaker argues this actually proves agencies aren't dead, but essential for helping clients implement and manage AI solutions.
Anthropic has decided to start a $1.5 billion joint venture with multiple Wall Street firms. You got Blackstone in there, you got Goldman Sachs in there. They're all major investors. The organization will work with mid-sized companies across sectors to bring Claude into their most important operations. Applied AI engineers from Anthropic will work alongside the firm's engineering team to identify where Claude can have the most impact, build custom solutions, and support customers over the long term. So why is this important? First and foremost, Anthropic and OpenAI are doing this. That means that everything still comes back to services at some point. And you might be thinking, oh, I run an agency now, I have no chance. No, this actually reinforces that people need agencies, they need services companies to help with implementation here. So I think this is a net positive thing. It's not a negative thing.
