Agora makes over $1 billion with aggressive sales pitches, but Eric Siu explains why he doesn't use that strategy despite earning far less. He argues that hard pitching works, just doesn't align with what feels right to him.
But if you look at the contrarian viewpoint, and let's keep using Agora as an example, Agora has always pitched hard and they continually do, and they've done it for more than 10 or 15 years or however long they've been in business. Bill Bonner's one of the richest people in the world, right? I think just his real estate portfolio in Baltimore, because he picked up stuff for like a dollar when the city was just giving it away and then he had to gentrify the buildings. His real estate portfolio's massive, his castles and all the businesses. When you look at Agora, all the divisions, I don't know what they generate now, but when I used to be closer with some of the people in marketing there, again, they have different divisions. Like they used to have Agora Financial and Stansberry and Money Map Press, and the list goes on and on. They're generating over a billion a year in revenue and maybe some years closer to 2. And the reason I point this out is Eric and I don't pitch hard. But we don't make anywhere near the amount of revenue that Agora makes, right? I don't know Eric's revenue, but I'm pretty sure if you combine his revenue and my revenue, we're much smaller than Agora in totality by far. So even though we don't like pitching hard, there's a lot of people who make much more money than we do pitching hard. We're not saying it's right or wrong. We both just choose not to do it because it just doesn't feel right for us. But for others, it may feel right. Yeah. If it feels right for you, more power to you, do it. I think you just got to do what's true to you.
