Eric Siu argues AI agents are becoming the primary buyers in commerce, shifting from B2B to B2A. Agents can provision infrastructure like Cloudflare and spin up multiple landing pages and subdomains, forcing companies to rethink SEO and optimization for machine buyers instead of humans.
Agents are the new buyers, right? You have to optimize accordingly. We have B2B, you now have B2A, which is business to agent, because everyone's spinning up all these agents. Cloudflare, for example, you can actually buy Cloudflare infrastructure. And so I think about this from an SEO background. Oh my God, I can spin up so many different landing pages and so many different subdomains. I can buy all these things and just tell my agent to do it. So when you think about from an SEO standpoint, you're going to want your agents to optimize for that.
