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Eric Siu discusses why AI-driven ad systems like Google's Performance Max fail. Marketers kill campaigns too early, before the AI has time to learn. Give it patience instead of pulling budget at the first bad signal.
Eric Siu discusses why AI-driven ad systems like Google's Performance Max fail. Marketers kill campaigns too early, before the AI has time to learn. Give it patience instead of pulling budget at the first bad signal.
If you're running paid campaigns, let's say it's with Facebook or Google, as marketers, we know that you can't just say, hey, your campaigns are good or bad in the first day or week or month, because it takes time to scale up and it takes time to learn. Like Google's Performance Max isn't going to be optimized and ready to go with your campaigns from day one. But if you just rely on the AI, it may end up telling you Hey, you should shut this off and you should stop tomorrow and reallocate the budget. But as marketers, Eric and I know that we need to be patient and give it time.
