AI killed ClickUp, Monday, Jira & Asana?

9 Jun 2026 · 1 min

Watch on YouTube

0:33

In this brief commentary segment, the speaker critiques the profound impact of artificial intelligence on the project‑management software sector. Citing Zeb, the founder‑CEO of ClickUp, he argues that tools like ClickUp, Monday.com, Asana, and Atlassian’s Jira have been the most devastated categories in the AI era. The discussion expands to the notion of "100x" or even "1,000x" engineers, suggesting that AI‑driven productivity gains are rendering traditional engineering productivity benchmarks obsolete and prompting firms to restructure their workforce around hyper‑productive talent.

Chapters

You're not even a 100x engineer. You could be a 1,000x engineer. Zeb from ClickUp. I just want— he's the CEO founder of ClickUp. So I think folks are partially missing the story here. ClickUp is in the category perhaps most devastated by AI. So we kind of talked about this last week, but I want to react to it more. So Monday, Asana, etc., are further down than anyone else. Atlassian, Jira was too until the last quarter. Literally the worst category of software in the AI age. This whole idea of focusing on 100x employees, if he needs to like ClickUp or Cloudflare, they need to cut. They're talking about making way for 100x employees. You're not even like a 10x engineer anymore. You're not even a 100x engineer. You could be a 1,000x engineer in this case.