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AI agents are starting to buy things. Stripe, Shopify, and Cloudflare are already letting agents make purchases, which means businesses need to rethink marketing and SEO for a world where your customer might be software, not a person.
AI agents are starting to buy things. Stripe, Shopify, and Cloudflare are already letting agents make purchases, which means businesses need to rethink marketing and SEO for a world where your customer might be software, not a person.
Agents are the new buyers, right? You have to optimize accordingly. Well, so I look at it this way. You have D2C, right? We have B2B. You now have B2A, which is business to agent, because everyone's spinning up all these agents now. And you can see the way I'm treating my agents. It's almost like my chief of staff, my assistant, and I have multiple ones, right? I just want them to do maybe the buying actions for me. I don't want to do the research. And so Stripe recently just came out with the ability for agents to purchase. Shopify has their— I think it's called UCP. So everything is kind of going into, hey, how do we enable agents to purchase for us? Cloudflare, for example, you can actually buy Cloudflare infrastructure. And so I think about this from an SEO background. Oh my God, I can spin up so many different landing pages and so many different subdomains.
