An AI workflow generated 387 personalized LinkedIn ads with custom logos and company names in 12 minutes 47 seconds. A designer doing this manually would need 97 hours. The speaker argues personalization at scale was never impossible, just required better math.
Chapters
Do you think that was human generated? AI generated? I think it was AI generated. I used to think personalization at scale, quote unquote, was marketing BS. Subject line is 387 ads in 12 minutes. Not a typo. Preview, the math doesn't make sense until it does. Neil, I timed myself yesterday. It took 12 minutes and 47 seconds to create 387 personalized LinkedIn ad creatives for 387 different target accounts, each one with the prospect's company logo, their name, a relevant pain point based on their industry. Ready to launch. I used to think personalization at scale, quote unquote, was marketing BS. Turns out it just needed better math. The old way, one designer, 387 counts, 15 minutes per ad, 97 hours, about 2.5 weeks. The new way, 12 minutes, same quality, sometimes better. I know this sounds like I'm pitching you. I'm not yet. I'm genuinely curious if you've seen this kind of efficiency anywhere else in your ABM stack, because if you have, I want to know about it.