AI Podcasts Are Ripping Right Now

Neil, have you seen that AI podcasts are ripping right now?

Yes. You're talking about specifically AI podcasts. At least what I'm talking about is people creating podcasts using AI and they're getting tons of traction because they're creating episodes on a lot of different stuff.

This is what I mean, literally generated by AI. Yeah, so these are both fake. And so basically, it's like, I think if you're starting out or if you have like a media— like, by the way, Andreessen Horowitz has a nice media arm. I think this is something that might make sense. But if you can generate these things so quickly, I think you're going to see a big increase in these, which means you're going to see a lot more slop on the internet. It's going to be interesting. Some of it will be good content, like, don't get me wrong, but you're going to see a lot of slop.

Wait, what percentage do you think is going to be good content?

Like 1%. Yeah.

You and I are the same, babe. People are just going to get so tired. They're going to start boycotting, being like, dude, we're tired of listening to podcasts that are AI. And then I'm telling you, these platforms, whether it's Apple or Google or Spotify, people are going to get irritated. So they're going to have to start labeling like AI-generated podcasts.

You know what?

I'm telling you, like it's going to go everywhere with content.

I actually think a new social media platform is going to come out where it's just focused on all human content only, or like all human curation, and that's going to be a thing. That's an angle.

I thought you were going to say a new platform for all AI content, like Sora.

Yeah, but yeah, that too, which remember I told you, like the people in my building, they use Sora quite a bit. Like the workers, when I talk to them, they're like, check out this thing I made over here. So I think we're— go ahead.

Let's go back to Sora. How do you think Sora is doing right now?

Not well.

Yeah. And then the game is pretty much done.

Yeah. You know what's interesting? Like, I might help with another event this year on the YPO side. I might do an AI summit in Istanbul. Let me know if you want to come. But if you want, because it's actually tied in with their global business summit, right? So, which is one of their events where you can do deals. So I don't know if you're still in the group, but this is the only event where you can pitch each other. So I might throw that event and do it, and I'm going to let Neil go to sleep soon. No, but, but I think next year we should consider, maybe the year after, we should consider having the planners who helped us before bring Marketing School Live back. Something like that. Maybe 2027, 2028. We should do that.

Yeah, dude. And for me, I can't go to the YPO events. I dropped out of YPO.

I'm no longer a member. You can still speak at them if I invite you to speak.

Oh, I didn't know that. But yeah, I didn't renew. You know why? I was butthurt. Not really. I wasn't butthurt that they didn't accept me. I was in YPO and then I tried to get into YPO— was it called Gold?

Gold. Yeah, Gold. Dude, you qualify in like— you qualify in 4 years. You're good.

How old do you have to be?

Over 45.

Oh, so I had to just wait 5 years.

Wait it out. Yeah, wait it out. I will say like I went to a dine-around and I think we can tie this in with, um, having a friend group and all that. I'll tie it in together with the retreat that I did last week. Um, and then That'll give Neil a little more rest time here. But I did, we did this YPO dine around. So every year in your chapter, right? So YPO is a global entrepreneur or like a business operator group, right? And so this year I went up to an event up in the Palisades. So every year there's a dine around, meaning that you go to a member's house and then they host. And so they had like a cook, like a bartender and all that. This house was huge. And the crazy thing is this house was right by the hill where the Palisades fire started.

Wow.

So it didn't hit that, like they had firefighters defending it, um, and his house got protected, right? So, um, but I'm just saying that huge house, by the way, ginormous. Um, Neil's really gonna fall asleep now, but you would have liked this house, Neil. Like, I'm just saying that, um, the, the group that Neil wants to join, the gold one, like obviously if you're the age is 45 minimum, like the net worth of these people are going to be significantly larger. And I know some of the people in that chapter, right? Um, they've, they've, you know, created amazing movies that you, you all have seen. Um, they've brokered some deals with like, you know, NBA arenas. One person used to be CEO of a large social media company.

So, you know, heavy hotel brands like Hyatt, like the actual owner of Hyatt.

Yeah. So Neil wants to be in this one and no shade at all. Like Neil should look for that. You want to be people, you want to be with people kind of at your level or even above your level, right? Ideally on average. Um, but you know, the under 45 group for YPO, you have people there. You do have some people who are heavy hitters, but it's pretty hard to find them because they haven't compounded for that long. Right. And so that's kind of how I look at it. But where I'm going with this is that, for example, the Palm Beach retreat that I did last week, I put this group together and we've been together since 2017, 2018. I was looking at pictures from 10 years ago and the memories that we build, it's just like, I would like to grow old. And I got this from Syed actually. It's like you want to grow old with these groups and I'd rather have these relationships compound sooner than later. Now, that being said, You should— you shouldn't just try to join any group. And Neil's done a good job of filtering here because some groups I've been in in the past, some groups like to focus more on, you know, uh, partying, for example, or some groups like to focus more on maybe talking about family, and that's totally fine. Um, my focus right now is more on the business side, and when Neil joins these things, he's completely locked in on business. And so he doesn't want to hear about the other stuff. Um, for the most part.

No, I don't want to hear about your problems with your kid. I know that sounds really bad, but I'm paying for some business stuff. I want business value. I don't want to give feedback. On marital problems and people complaining about their significant others.

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So yeah, what I found easier than doing groups like what Eric's talking about, I think groups are really valuable. It's easier to just attend other people's groups every once in a while.

Yeah. So, yeah, I'm sure. Neil, have you actually gone to any of these events where you get invited? I'm sure you get invited all the time, right? The answer is no.

So, I'm trying to think. In the last year or two, no. I haven't been to any of them.

Yeah. Yeah. It's not exactly Neil's cup of tea, but I will tell you that Once Neil joins in 4 years, when we look back on this episode, Neil will be like, oh, Eric, I should have joined sooner.

You're talking about YPO Gold?

Uh-huh. That chapter?

No, I tried to join sooner. I just did not get accepted.

They didn't like my age. I know, but once you join, you'll be like, Eric, I see the value beyond just the business side for Forum. I see the value.

Yeah, my problem with YPO, so remember the marketing one in Miami? Good event. Eric threw that event. A lot of amazing learnings, a lot of great speakers. The problem for me for YPO, not YPO Gold, but YPO, you tend to network with more entrepreneurs and their size of their business tends to be much smaller. Even if you're not supposed to be able to do business in there, that's fine, right? I didn't join YPO originally to do business within my chapter. It was more so to learn. But my hard part was, is the learnings that they were going through for the majority of the people, not all, but the majority of the people in the group, were not applicable to me and the stage I am in life.

You mean the people that attended or the speakers?

Let's go back. 2 things. So with the YPO Beverly Hills that I was in, I don't know if you're still in YPO Beverly Hills.

I think you are, right?

Yeah. So my issue is great chapter, but YPO in general, when I tried the chapter, a lot of the people and their learnings and where they're at in business were not applicable to me. It was more so they were more earlier stage. So it just wasn't, but there are some who are a good fit and some people have even much larger businesses than me.

Correct.

I was looking for a chapter where it was just larger businesses or all large businesses. Now, going to the Miami event, it's great, but most of them were not hired guns for like large organizations. So I think if you're focused on more mid-market or SMB, It's a great place to pick up potential customers and revenue from.

Yeah, and I'll give you context just for everyone, and we can, we can wrap this. Um, do you want to finish your thought?

Go ahead. Yeah, no, it's spot on. You just have to end up finding— I don't know if there is YPO events where there's more traditional publicly traded companies or hired guns.

So what I'll say is this, right, just to give everyone some context here. So the qualifications to join EO, it's like $1 million a year. I think Hampton's $3 million a year or so in revenue. Uh, YPO is $13 million plus, um, or you can qualify on valuation. There's some ways you can play around with it. But the group that Neil's trying to join, if you're in Gold, for example, and it's like, I think it's a Bel Air chapter or something like that, you have very wealthy people, right? We're talking people that have done like multi-billion dollar deals and people that have, let's say, large venture funds or something like that. And so, but also like the average age of these people, we're talking, Neil, these people are probably like 55, 60 years old plus. And so they've had more time to compound. And Neil's done well enough where he definitely qualifies for that range. So, but the key thing is Neil's very— you want to be very selective with your time, right? So who you're spending time with. So I would suggest that if you're looking to start a group, let's say you're a director of marketing right now, try to put a group together where it's like at least senior directors of marketing or CMOs, maybe they're a step or two above you, and then continue to compound. And you, that's what you're constantly looking for, right? But the problem is for Neil, for example, like at the YPO Global Marketing Summit, the average revenue was $52 million, but Also, the problem was when Neil asked the question, like, how many of you are part of multi-billion-dollar companies? And Neil was like, so why are you here?

Right?

But Neil, I think there was like probably 3, 4 companies, maybe 5 that were at that level out of a group of like 170 or so. So those are outliers. Neil's looking to hang out with a group of outliers. And that's okay, right? Because he's already at that level. So you just have to determine what makes sense for you and what your goals are. So there's no blanket statement for any of this peer group stuff.

Yeah. And I do think they're valuable. Eric and I, I had my own version of it. Eric had a combination of both. Early on, we had our own versions of this. So Eric did EO early on, then YPO. My versions of it was hanging out with other entrepreneurs that I know and getting advice from them. And I would give them advice. Eric also does that. He has his own groups where they'll go to places, On top of that, he'll not only do dinners. On top of that, he also has a good group of friends where he can hit up for advice anytime and they can hit him up for advice anytime, right? So you can choose one or the other, or you can do a combination of all of them like Eric. And then based on what's worth your time or energy, like he's figured out, he then decides where to spend more time or energy. And I would say he probably spends the majority of the time with his own group that he created where you go to Palm Beach and stuff like that. Yeah.

And that's fun, right? Because what we do is we talk about business, we, you know, we go play pickleball, tennis, and basketball and all that. But it's— I would just say that I think 3 or 4 people in that group are 9 figures. The rest are— there's just called 8 figures or so. So it's a good group, right? But it's— you make it a fun experience. People want to hang out with like-minded people. So we'll leave it at that. Anyway, Neil's about to fall asleep, so I'm gonna let Neil go to sleep. Guys, thank you for joining us, and we will see you. We'll see you next time. Bye.