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Eric Siu argues that AI SEO hype is mostly a grift. The fundamentals still work: good H1s, fresh content, and solid SEO basics matter just as much for LLM rankings as they do for Google.
Eric Siu argues that AI SEO hype is mostly a grift. The fundamentals still work: good H1s, fresh content, and solid SEO basics matter just as much for LLM rankings as they do for Google.
The reason I call AI SEO a grift right now is just because SEOs back in the day, they used to make it seem like this black magic thing, and it's really not. And so I think the people saying, oh, we'll get you number 1 on all LLMs, that's why I call it a grift, because you're overselling yourself, and that makes the entire industry look bad. And so guys, you heard it from us here first, or maybe second or third, but it hasn't changed that much right now. Like, look, I get it, 95% of ChatGPT results are updates, or they've been refreshed in the last 12 months or so. And I get it, for AI rankings, you need to have good, you know, H1s. That's still traditional SEO. And I just want to make sure I repeat that so you guys understand whenever someone's trying to sell you AI SEO and they're trying to make it something like this complex thing, they're probably grifting you.
