AI SEO Isn’t That Complicated

19 Jul 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "AI SEO Isn’t That Complicated" (uploaded 2025-07-19) featuring Eric Siu speaking in English. The excerpt is a short monologue in which Eric argues that so-called "AI SEO" is often overhyped or a grift, cautions against vendors promising top LLM rankings, and emphasizes that traditional SEO fundamentals (e.g., good H1s) still matter; he also notes many ChatGPT results are recently updated.

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The reason I call AI SEO a grift right now is just because SEOs back in the day, they used to make it seem like this black magic thing, and it's really not. And so I think the people saying, oh, we'll get you number 1 on all LLMs, that's why I call it a grift, because you're overselling yourself, and that makes the entire industry look bad. And so guys, you heard it from us here first, or maybe second or third, but it hasn't changed that much right now. Like, look, I get it, 95% of ChatGPT results are updates, or they've been refreshed in the last 12 months or so. And I get it, for AI rankings, you need to have good, you know, H1s. That's still traditional SEO. And I just want to make sure I repeat that so you guys understand whenever someone's trying to sell you AI SEO and they're trying to make it something like this complex thing, they're probably grifting you.