Eric Siu walks through AI tools marketers should use in 2026, focusing on Claude Code to build software lead magnets fast. He argues for high-bar, hard-to-replicate offers instead of commoditized ones, and mentions Carrot for account-based marketing and landing page personalization.
So here's a contrarian way to think about your marketing in 2026. Instead of just building software to get people to buy, now that you have the ability to vibe code anything you want using a Claude code, for example, think about all the lead magnets that you can build for your business to bring people into your funnel. So for example, we have Carrot, which is our LinkedIn account-based marketing software that is LinkedIn ads personalization, and we have LinkedIn landing page personalization. Okay, how do we give away certain parts of that for free and get people into our funnel and then upsell, cross-sell them to the services or other different products that we have? You think about marketing in the past, it was maybe about engineering these products and it would take a very long time to do so. But now that you have the ability to create these on your whim, the bar to creating these lead magnets is getting a lot higher. So if you don't have really interesting data, that's not going to be enough, right? Just an infographic is not enough because it's so easy to make that using NotebookLM now. So when things are getting harder, where the bar is getting higher, you don't want to go to where the red ocean is, where everyone's competing. Go to where the blue ocean is, where it's a little harder to create these software lead magnets, but it's not that competitive right now. So you want to attack that for 2026 and you're going to be way ahead of everyone else. So if you want more AI tips like this, just hit follow and we'll give you more.
